HEATHER M. LAHAM
Creative CMF designer with 10 years of experience in trend forecasting, brand storytelling, and color design across footwear and apparel in the performance and lifestyle categories. Expert in translating consumer insights and global trends into seasonal design direction and strategic color stories, with a strong focus on youth and women’s product. As a collaborative partner to design, merchandising, and development teams, I help align cross-functional groups and communicate design direction clearly to leadership and key stakeholders.
CREATIVE DIRECTION
CMF DESIGN
TREND REPORTS
APPAREL DESIGN
FITNESS OBSESSION
ACRYLIC POUR PAINTING