REEBOK COLOR & TREND PROJECT

During the interview process for my Color Designer II role at Reebok I was given a brief to create a seasonal color direction and brand narrative for FW24. Although the brief asked for one color palette after my trend research and filtering through the Reebok DNA I felt it was important to showcase two different stories. Both narratives are authentic to Reebok but one provides a more emotive and unapologetic spirit with bold expressive colors while the other is more iconic and heritage offering a breathing moment within the season with timeless classic colors. The project includes men’s and women’s product within these two color stories, as well as a breakdown of the macro color strategy and specific apparel and footwear seasonal color trends.