UNDER ARMOUR: RUN EVERYWHERE

As part of the Run team at Under Armour I was able to find opportunity within the category for new silhouettes and evolutions of existing style drivers. Within the Run Everywhere franchise in the Run category I identified a new key silhouette in the packable jacket. With extensive market research to identify key design elements for this jacket I sent out a few pipeline design options landing on the final Run Everywhere Layer within this collection.